Virasaat is a vegetarian cloud kitchen and restaurant in Kanpur that approached me for a complete brand identity design refresh with a royal, premium personality. The logo mark already existed, but the client was unhappy with how the previous colors and typography failed to communicate heritage, trust and quality in a modern delivery‑first context.
In this case study, I re‑edited the logo, crafted a new color palette around deep teal, jade and gold, and paired Cormorant Garamond with Lato to balance classic elegance with everyday readability, core decisions for a strong visual identity system. The project also includes brand identity mockups, packaging and digital applications, a concise brand guidelines manual, and a brand story built around the emotions of Royal, Quality, Taste, Comforting and Trustworthy.
